Chattanooga, since 2003
Where direct mail & digital connect
Local Fare Magazine lands in 65,000 Chattanooga-area mailboxes the first week of every month. We put your business in it, then follow the same neighbors online with ads, search and social.
What we do
Print that lands, digital that follows
Nine services from one team at 414 Beck Ave. Most plans use two or three of them, timed to the magazine’s mail date.
Direct mail
Where we started, in 2003, and still the first thing 65,000 households see from us each month.
Digital
The same neighbors, reached again on the phone in their hand.
- Programmatic DisplayGeo-fencing, retargeting and event targeting: your ad on the apps and sites your likely buyers already use.
- Google AdsSearch campaigns set up with tracking and a lead funnel, then managed daily and reported monthly.
- Social Media AdvertisingReach, traffic, lead and retargeting campaigns on social, aimed by location, demographics and interests.
- Search Engine OptimizationOrganic and maps rankings, monthly citations, new pages, and the reviews that move both.
Creative
The words, the pictures and the websites, made in house.
- WebsitesSites built with the next campaign in mind: your copy, your photography, pages you can update yourself.
- Content CreationHeadlines, stories and customer interviews written for print, then reused for social and email.
- Graphic DesignMagazine ads, postcards, billboards, wraps, menus and banner ads from the designer who knows your brand.
Local Fare Magazine
65,000 homes, the first week of every month
Two zones of 32,500 households on best-income carrier routes, from Signal Mountain and Soddy Daisy to Ooltewah, Collegedale and the Georgia line. Another 3,000 copies sit in racks at local businesses.
- 65,000
- homes mailed each month
- 81%
- of households own their home
- $75,000+
- household income on every route
The year in Local Fare
Twelve issues, twelve themes
Every issue has a theme, and an ad that fits the month reads like part of the magazine.
- JanuaryHealth and Wellness
- FebruaryImprove and Repair
- MarchSpring into Action
- AprilGrowth and Renewal
- MayMaking Memories
- JuneThat Summer Feeling
- JulyWhere Locals Play
- AugustFocus on What Matters
- SeptemberThe Best Investment
- OctoberSeason of Change
- NovemberThe Act of Gratitude
- DecemberMaking Spirits Bright
What our partners say
In their words
“We have been advertising with Local Fare Magazine for close to 15 years, always the highest quality product and terrific research for zones and mailing addresses for direct mail. Juan and Joann have always looked out for the best interest of their clients personally and professionally. Hands down the best direct mail advertising product in the greater Chattanooga area”
“Local Fare has been a vital part of growing our business. This is a wonderful business with the right people at the helm.”
“The magazine is great quality, the layout looks sophisticated and pleasing. I am proud to promote my business with Local Fare. Direct mail is alive and well!”
“Joann is always so helpful and does a great job featuring our store in her magazine. We receive great responses from being featured in Local Fare. Great company!!”
“Andy OnCall Handyman Service has been with Local Fare since the beginning of the publication. Joann is great to work wit; great customer service; highly recommend.”
“I have been placing ads in the Local Fare for one of my home remodeling clients for several years and have been pleased with the lead generation.”
Businesses that have advertised with us
The team
Nine people, one office on Beck Avenue
Joann and Juan Bustamante lead a team that sells, writes, designs, photographs and runs the digital campaigns in house.
Answers
Questions about Local Fare
What is Local Fare?
Local Fare is a Chattanooga marketing company that started in 2003 as Coupon Carrier and launched Local Fare Magazine in 2010. Today the magazine reaches 65,000 homes a month, and the same team runs digital ads, SEO, websites and design for local businesses.
Where is Local Fare Marketing Group located?
Our office is at 414 Beck Ave, Chattanooga, TN 37405, open Monday to Friday from 9 to 5. Call 423-622-3371 or email joann@localfare.com, or use the form and tell us what you want to reach.
Do you only do print advertising?
No. Print is where we started, and Local Fare Magazine still goes to 65,000 homes a month, but we also run programmatic display, Google Ads, social media advertising and SEO, and we build websites. Most plans mix the two.
Who does Local Fare work with?
Local small businesses around Chattanooga: home services, retail, restaurants, health and wellness, tutoring and education. Advertisers who have worked with us include New Balance Chattanooga, Ruby Falls, the YMCA, Mellow Mushroom, LearningRx and Andy OnCall.