423-622-3371 joann@localfare.com

Creative

Websites built for the next campaign

From a few improvements to a complete build, planned with your budget in mind and written, photographed and designed in house.

The J.W. Kelly & Co. website on a desktop and a phone, a bourbon barrel behind the words Taste of Yesterday, Spirit of Today

How does a website project start?

Every site starts with research: your brand, the audience you are trying to reach, and what the site has to do for your marketing. From there we plan the build around your budget, whether that means a few enhancements to the site you have or a complete new one.

What you get is a site you can update yourself, that adjusts from desktop to tablet to phone, and that has its search keywords built in rather than added later. We write the content for each page and supply the photography, from our own shoots or from stock where that is the better fit.

Two builds

What does a Local Fare website look like?

J.W. Kelly & Co.

J.W. Kelly wanted a site they could manage themselves, built around their products. We researched the brand’s history at the Chattanooga Library, back to 1863, and found historical photos to tell it. Then we photographed the bottles, wrote a new slogan, and added an Instagram feed and a newsletter sign-up.

The site in the photo above

The GroGreen website home page, a lawn-care truck on a green lawn and the company’s service packages

GroGreen

GroGreen was adding services and packages and needed a site to match. We gave it a new look, laid out the new packages, built it to be SEO friendly, and set up the hosting and reserved the domain.

Why build the website with your marketing team?

A website that was designed apart from the ads tends to say something different from them. When the same team builds your magazine ad, your Google Ads and your site, the offer, the photos and the phone number match from the mailbox to the landing page, and the conversion tracking is set up by the people who will read it. Ask about SEO once the site is live.

Answers

Websites: questions we hear

Do you build websites from scratch?

Yes, from a few improvements to an existing site all the way to a complete build. We start with brand and audience research and your marketing goals, then plan the site with your budget in mind.

Can I update my website myself?

Yes. Our sites are built so you can change the content easily, and they adjust from desktop to tablet to phone. SEO keywords are part of the build from the start.

Do you write the website content and take the photos?

Yes. We write the content for every page and provide photography and stock images. For JW Kelly we researched the brand’s history at the Chattanooga Library and photographed the bottles for the site.

Do you handle hosting and the domain?

Yes. Setting up web hosting and reserving the domain is part of the scope when we build a site, as it was for GroGreen.

Let’s connect

Tell us what you want to reach

Call 423-622-3371, email joann@localfare.com, or send the form. We have marketed Chattanooga businesses since 2003, and the sites are planned and built in our office at 414 Beck Ave.

Where your message goes and what the site keeps: our privacy policy.

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