Direct mail
Advertise in Local Fare Magazine
Mailed to 65,000 Chattanooga-area homes the first week of every month, with your copy, design and photography made by our team.
TL;DR
Local Fare Magazine mails to 65,000 Chattanooga-area homes every month, in two zones of 32,500 on best-income carrier routes, plus 3,000 copies in racks. Every household mailed earns $75,000 or more and 81% own their home. It lands the first week of the month; reserve space by the 15th and send art by the 20th. Sizes run from a quarter page to the covers, and copy, design and photography come with the ad.
How many homes does Local Fare Magazine reach?
Local Fare Magazine is mailed to 65,000 homes every month. That is two zones of 32,500 households each, chosen on best-income carrier routes only, and another 3,000 copies go into racks at select businesses around town.
The magazine has been in Chattanooga mailboxes since 2010. It grew out of Coupon Carrier, the coupon envelopes we started delivering for local businesses in 2003, and it still exists for the same reason: to put local companies in front of the neighbors who should be buying from them.
Who reads it?
Every household on the list has an income of $75,000 or more, and 81% of them own their home. The readers are mostly women.
By age, 39% of readers are 55 or older, 18.8% are 45 to 54, 13.6% are 35 to 44 and 5.8% are 25 to 34.
The two zones
Which neighborhoods are in Zone A and Zone B?
Each zone is 32,500 households. Advertise in one, or in both for all 65,000.
Zone A 32,500 homes
- North Chattanooga
- Signal Mountain
- Lookout Mountain TN/GA
- Elder Mountain
- Black Creek
- St. Elmo
- Southside
- Hixson
- Soddy Daisy
- Missionary Ridge
Zone B 32,500 homes
- Ooltewah
- Collegedale
- Harrison
- Highway 58
- McDonald
- Apison
- Council Fire
- Windstone, GA
- East Brainerd
Lookout Mountain sits on both sides of the Georgia line, and Windstone is in Georgia. See where the magazine goes for the full list.
When does the magazine mail, and what are the deadlines?
The magazine is in homes the first week of every month, twelve issues a year. Reserve your space by the 15th of the month before the issue and get your art to us by the 20th. If we are building the ad for you, talk to us earlier so there is time for the photo shoot and your review.
What ad sizes are there?
| Size | Dimensions | Bleed |
|---|---|---|
| Quarter page | 2.375″ × 3.875″ | — |
| Half page | 4.88″ × 3.88″ | — |
| Full page | 5.375″ × 8.375″ | ⅛″ bleed |
| Two-page spread | 10.75″ × 8.375″ | ⅛″ bleed |
| Front and back covers | Ask us | — |
Supplying your own art? Send it full size at 300 dpi as a PDF, EPS, TIFF, AI or InDesign file, with the fonts and links packaged. Rates are quoted per campaign; call or send the form for yours.
What do advertisers get besides the space?
Each advertiser gets custom content and custom photography. We work with you on your goals and your marketing strategy, write the copy, design the ad, and send our photographer when the ad needs your people or your work in it. You see every piece before it prints. The content creation page shows four campaigns we built this way.
Each issue also runs on a theme, from Health and Wellness in January to Making Spirits Bright in December, with seasonal sections like Summer Camps and Retail Therapy. Matching your ad to the month’s theme is one of the easier wins; the magazine page has the full calendar.
“We have been advertising with Local Fare Magazine for close to 15 years, always the highest quality product and terrific research for zones and mailing addresses for direct mail. Juan and Joann have always looked out for the best interest of their clients personally and professionally. Hands down the best direct mail advertising product in the greater Chattanooga area”
Often paired with this
- Stand Alone PostcardsYour own 5″ × 8″ card, designed by us and mailed with the magazine on shared postage, to the zip codes you pick.
- Content CreationHeadlines, stories and customer interviews written for print, then reused for social and email.
- Programmatic DisplayGeo-fencing, retargeting and event targeting: your ad on the apps and sites your likely buyers already use.
Answers
Advertising in the magazine: questions we hear
How many homes get Local Fare Magazine?
65,000 homes a month, in two zones of 32,500, on best-income carrier routes only. Another 3,000 copies go in racks at select businesses, so an ad is in front of more than 68,000 copies every issue.
When does Local Fare Magazine arrive in homes?
The first week of every month, twelve issues a year. To be in an issue, reserve your space by the 15th of the month before and get your art to us by the 20th.
What ad sizes does Local Fare Magazine offer?
Quarter page (2.375″ × 3.875″), half page (4.88″ × 3.88″), full page (5.375″ × 8.375″), a two-page spread (10.75″ × 8.375″) and the front and back covers. Full pages and spreads need a ⅛″ bleed.
What file format should magazine ad art be in?
Full size at 300 dpi, as a PDF, EPS, TIFF, AI or InDesign (INDD) file, with the fonts and linked files included. If you would rather not supply art, our designer builds the ad with you.
Who reads Local Fare Magazine?
Every household mailed has an income of $75,000 or more, and 81% are homeowners. Readers are mostly women; 39% are 55 or older, 18.8% are 45 to 54 and 13.6% are 35 to 44.
Which neighborhoods are in each zone?
Zone A covers North Chattanooga, Signal Mountain, Lookout Mountain, Elder Mountain, Black Creek, St. Elmo, Southside, Hixson, Soddy Daisy and Missionary Ridge. Zone B covers Ooltewah, Collegedale, Harrison, Highway 58, McDonald, Apison, Council Fire, Windstone and East Brainerd.
Let’s connect
Tell us what you want to reach
Call 423-622-3371, email joann@localfare.com, or send the form.