About us
A Chattanooga family business that has been putting local companies in front of their neighbors since 2003.
It began in 2003 with envelopes full of coupons for local Chattanooga businesses, mailed under the name Coupon Carrier. We wanted to grow into something that did more than discount: a product that highlighted the local companies we had come to love and told readers about their own community. In 2010 that became Local Fare Magazine.
Today we help business owners work the local market: following the trends, using the seasons, and building plans that run from print to direct mail to digital. We specialize in small businesses, and we make the designs, the content and the campaigns ourselves, around each client’s own strategy.
We call the businesses we work with our partners, and we mean it. Integrity and clear communication come first, so that what reaches our readers is the client’s own voice, and the readers who answer become that client’s customers.
The team
Nine people, all in house: sales, design, photography, SEO and the digital campaigns.
President
A 17-year transplant to Chattanooga and mother of two, Amelia and Deacon. An entrepreneur and, in her words, an expert multitasker, who runs the magazine and the business side.
“Innovate, sell and market are the names of the game for my business as well as for our business partners.”
VP of Sales & Creative Director
Sells the campaigns and sets their creative direction. Off the clock he coaches youth athletics.
“Personally and professionally I strive to constantly adapt and expand, playing on the court rather than watching from the stands.”
Marketing Partner
Works with business owners on their plans. A mother of three who is usually out finding a new local spot (and the perfect burger).
Graphic Designer
Designs the ads, postcards and marketing pieces. Outdoors and behind a camera when she isn’t at the desk, and never turns down tomatoes from the garden.
“Whatever it is that you visualize, I make it happen.”
SEO
More than five years helping small businesses grow their online presence. She hopes to take her family to all 50 states.
Photographer
Shoots the custom photography for advertisers, and has for more than four years. Mother of four; strong coffee, dark chocolate.
Digital Services
Launches, maintains and reports on the programmatic and social campaigns, and tunes them from the data. Also an actual beekeeper.
Digital Specialist
Photography, social media accounts, merchandise design, photo and video shoots — since she was about 16.
Digital Marketing Specialist
Grew up working alongside her parents in this business, and brings that hands-on start to the digital work.
“Local Fare has been a vital part of growing our business. This is a wonderful business with the right people at the helm.”
Answers
Joann Bustamante is President and Juan Bustamante is VP of Sales and Creative Director. Amelia Bustamante, who grew up working alongside her parents in the business, and Sofia Bustamante work on the digital side, with a designer, a photographer, an SEO specialist and a digital services lead.
In 2003 as Coupon Carrier, envelopes full of coupons for local Chattanooga businesses. The goal was a product that highlighted those businesses and told readers about their community, and that became Local Fare Magazine in 2010.
Yes. Nicole Blanchard has photographed for Local Fare for more than four years, and custom photography is part of what magazine advertisers get.
Nine people: the two owners, a marketing partner, a graphic designer, a photographer, an SEO specialist, a digital services lead and two digital specialists.
Let’s connect
Your goals, your customers, the part of town you want to reach. We will put together a plan across print and digital.
