Your own postcard, mailed with the magazine

How does a stand alone postcard work?

Your postcard is mailed with Local Fare Magazine, so it arrives in the same mailbox on the same day, and the postage is shared with us instead of paid in full by you. We call it the postcard partnership. It is offered twelve times a year, once with every issue.

Only one postcard goes into each household per mailing. So yours is not sharing the mailbox with another advertiser’s card that day, and space is limited: when a month is taken, it is taken.

Which homes can a postcard reach?

You choose from 16 zip codes. The minimum mailing is 7,000 homes. Above that, the price is a custom quote on the number you mail, so a business that only serves one side of town is not paying to reach the other.

What does the postcard look like?

Size

5″ × 8″

Paper

100# text

Design

Included in the cost

Minimum

7,000 homes

Zip codes

Choose from 16

Frequency

Up to 12 times a year

Our designer builds the card around a single offer, with your logo, colors and phone number, and you approve it before it goes to print. If you already advertise in the magazine, the postcard can carry the same look so the two pieces read as one campaign. More on that on the graphic design page.

When is a postcard the better choice than a magazine ad?

A postcard suits an offer with a deadline, a grand opening, or a business that wants a smaller, chosen set of zip codes. A magazine ad suits a business that wants to be seen every month by all 32,500 or 65,000 households. Some businesses do both: the ad keeps the name in front of readers, and the card drives the response in the month it counts.