Digital
Google Ads, set up properly and managed daily
Search ads for the moment someone in Chattanooga is looking for exactly what you sell, with the tracking to prove what they bring in.
Why run Google Ads alongside print?
Print puts your name in the house; Google Ads catches the moment someone goes looking. A reader who saw your ad in Local Fare Magazine and searches for your service a week later should find you at the top of the page, not your competitor. The two together cover the customer before and during the search.
Part one
What happens during the set-up?
The set-up period builds the account so it can be measured from day one.
- Identifying the target and the demographics
- Custom audiences and a lead capture funnel
- Ad creative and copy
- Conversion tracking and website audiences
- Technical integrations: your email list and lead notifications
- Consulting on campaigns you already run, to find what is costing you
Part two
What does active management include?
Once the campaigns are live, the work is daily.
- Daily management and budget adjustments
- Scaling the campaigns that work
- Lookalike and custom audiences
- Retargeting
- Split testing ads and landing pages
- KPI tracking and a report every month
What does conversion tracking tell you?
Conversion tracking connects a click to a call, a form or a sale, so the monthly report shows what the ad budget actually produced rather than how many people saw an ad. It is also what lets the daily management work: budget moves toward the keywords and audiences that turn into customers and away from the ones that only spend.
If your website is not built to turn a visitor into a lead, the ads pay for traffic that leaves. We look at the landing page as part of the set-up, and when it needs more than a fix, our website team can build one.
Often paired with this
- Search Engine OptimizationOrganic and maps rankings, monthly citations, new pages, and the reviews that move both.
- WebsitesSites built with the next campaign in mind: your copy, your photography, pages you can update yourself.
- Programmatic DisplayGeo-fencing, retargeting and event targeting: your ad on the apps and sites your likely buyers already use.
Answers
Google Ads: questions we hear
What happens when you set up a Google Ads campaign?
We identify the target and the demographics, build custom audiences and a lead capture funnel, write and design the ads, and put conversion tracking and website audiences in place. Lead notifications and email lists are connected during setup too.
Can you take over a Google Ads account I already have?
Yes. We start by analyzing your existing campaigns to find what is costing you and where the opportunities are, then consult on or take over the management from there.
How often are Google Ads campaigns managed?
Daily. Budgets are adjusted day to day, ads and landing pages are split-tested, and campaigns are scaled when they work. You get a report on performance every month.
What are lookalike and custom audiences?
A custom audience is built from people who already know you, such as your site’s visitors or your customer list. A lookalike audience finds new people who resemble them. We use both, along with retargeting, to keep budget on likely customers.
Let’s connect
Tell us what you want to reach
Call 423-622-3371, email joann@localfare.com, or send the form. Local Fare has advertised Chattanooga businesses since 2003, and the campaigns are run from our office at 414 Beck Ave by the team that also builds the ads in the magazine.