Free in your mailbox
Local Fare Magazine
Chattanooga’s local magazine since 2010: the businesses down the road, a theme for every month, and what is happening around town.
TL;DR
Local Fare Magazine is a free monthly magazine mailed to 65,000 homes around Chattanooga, with 3,000 more copies in racks at local businesses. It arrives the first week of every month. Each issue has a theme, from Health and Wellness in January to Making Spirits Bright in December, carries the In The Loop events calendar, and adds seasonal sections like Summer Camps and Retail Therapy. It has been published since 2010, when it grew out of the Coupon Carrier envelopes first mailed in 2003.
What is in an issue of Local Fare Magazine?
Local businesses, first of all: the shops, restaurants, home-service companies, dentists, camps and tutors who serve the neighborhoods the magazine reaches. Many of their pages tell a story, with photos our own photographer took of the people who run them.
Around them, every issue carries a theme for the month and the In The Loop events calendar: what is on around town in the weeks the issue is in the house.
How did the magazine start?
In 2003 we started delivering envelopes full of coupons for local Chattanooga businesses under the name Coupon Carrier. The idea was always to become something that highlighted the companies we had come to love and told readers more about their own community. That became Local Fare Magazine in 2010, and it has been mailed monthly ever since.
The calendar
What is each month’s theme?
Twelve issues a year, each built around one idea.
- JanuaryHealth and Wellness
- FebruaryImprove and Repair
- MarchSpring into Action
- AprilGrowth and Renewal
- MayMaking Memories
- JuneThat Summer Feeling
- JulyWhere Locals Play
- AugustFocus on What Matters
- SeptemberThe Best Investment
- OctoberSeason of Change
- NovemberThe Act of Gratitude
- DecemberMaking Spirits Bright
Special sections
Which sections run through the year?
- In The LoopEvents calendar, every month
- Health and WellnessJanuary and February
- Summer CampsMarch, April and May
- Summer Fun ListJune, July and August
- It’s Fall Y’allSeptember and October
- Retail TherapyNovember and December
Does my home get Local Fare Magazine?
If you live in one of the magazine’s two zones on a best-income carrier route, it should arrive the first week of each month. Zone A runs from North Chattanooga, St. Elmo and the Southside up to Signal Mountain, Lookout Mountain, Hixson and Soddy Daisy. Zone B covers Ooltewah, Collegedale, Harrison, Apison and East Brainerd out to Windstone in Georgia. The full list of neighborhoods is on its own page.
Not on a route? Copies are in racks at select local businesses, 3,000 of them each month.
In The Loop
From the magazine’s Chattanooga lists
Our In The Loop posts collect things to do, see and remember around town.
- Celebrating Local Fare Magazine’s 20 Year Journey
- 25 Ways to Practice Gratitude
- 25 Ways to Grow your Love
- 25 Ways to Survive the Holidays
- 25 Ways to Give Back in Chattanooga
- 25 Fascinating Histories of Chattanooga
- 25 Ways to Find Your Next Hobby
- 25 Chattanooga Dates to Remember
- 25 Most Instagrammable Spots in Chattanooga
For businesses
Want your business in the next issue?
Reserve your space by the 15th, send your art by the 20th, and you are in 65,000 mailboxes the first week of next month.
How advertising worksAnswers
Questions from readers
Is Local Fare Magazine free?
Yes. Local Fare Magazine is mailed free to 65,000 Chattanooga-area homes each month, and another 3,000 copies are in racks at select local businesses.
What is in Local Fare Magazine each month?
Local businesses, a monthly theme, and the In The Loop events calendar. Seasonal sections run through the year: Health and Wellness, Summer Camps, the Summer Fun List, It’s Fall Y’all and Retail Therapy.
How do I know if my home gets Local Fare Magazine?
The magazine mails to best-income carrier routes in two zones: Zone A from North Chattanooga and Signal Mountain to Hixson and Soddy Daisy, and Zone B from Ooltewah and Collegedale to East Brainerd. Call 423-622-3371 with your street to check.
How long has Local Fare Magazine been published?
Since 2010. It grew out of Coupon Carrier, the envelopes of coupons for local Chattanooga businesses that Local Fare started delivering in 2003.