Creative
Headlines that stop the eye, stories about your business, and your happy customers in their own words, written for print first.
TL;DR
Local Fare writes the words and makes the pictures for its advertisers: headlines, story-telling copy and interviews with happy customers turned into testimonials. You review everything before it prints, and the same content is reused for social media and email. For magazine advertisers, copywriting, photography and design cost nothing extra. Four campaigns show how: GroGreen, Window Works, Sophies and Learning Rx, three of them quarterly plans with prorated monthly payments.
Three things, in roughly this order. A lead line that draws attention, because a reader decides in a second whether to stop on your page. Story-telling copy about your business, the part that makes a stranger feel they know you. And interviews with your happy customers, turned into testimonials in their own words.
You review every word and every photo before it prints. Once it has run, the same content goes to work again on social media and in email, so you are not paying to say the same thing three times.
Four campaigns
Each of these ran in Local Fare Magazine. The copywriting, the photography and the design were included with the ad.
GroGreen needed new customers for its seasonal services and a way to explain its packages. We created the packages for the print ads, new brochures and a new website, in new colors and fonts that work with the existing brand, and planned seasonal campaigns through the year.
A quarterly campaign that changed size month to month: the front cover, a two-page spread, a full page and a half page, with portrait photography. Prorated monthly payments kept the cost even.
For a realtor, one new promise: free home staging when you list. A quarterly campaign, on the covers, a two-page spread or a full page, explained it in a simple five-step process, in a design standard set to complement the existing brand.
Every month we interviewed a new Learning Rx student and told their story, with our own photograph of them, across a front cover, a two-page spread and full pages.
Your customers know your storefront, your truck and your face; a stock photo tells them the ad could be anyone’s. Nicole Blanchard has photographed for Local Fare for more than four years, and a shoot is part of the campaign whenever the ad needs your people or your work in it. Our designers then set the photo and the copy into the ad.
Often paired with this
Answers
Headlines that draw attention, story-telling copy about your business, and interviews with happy customers turned into testimonials. You review everything before it prints, and we turn it into social media and email content too.
Yes. For Local Fare Magazine advertisers, custom copywriting, photography and graphic design come at no additional cost.
We plan a strategy for each quarter and change the ad size month to month, from the front cover or a two-page spread to a full or half page. Payments are prorated monthly, so the cost stays the same each month.
Yes. For Learning Rx we interviewed a new student every month and told their story in the ad, with our own photography of the student.
Let’s connect
Call 423-622-3371, email joann@localfare.com, or send the form. With an ad in the magazine, which reaches 65,000 homes, the copy, photography and design come at no extra cost.
