Digital
Social media advertising that reaches your neighbors
Four kinds of campaign, aimed by location, demographics and interests, written and designed by the team that makes your print.
What kinds of social media campaigns do you run?
We run four, and most businesses need more than one at different times of year.
Shows your business to as many interested local people as possible. Good for a new location, a new service, or a brand most of the neighborhood has not heard of yet.
Sends people to your website, or straight to your phone. Good when the site is ready to turn a visit into a call.
Built around an offer or a booking, so the person raises a hand inside the ad. Good for estimates, consultations and seasonal sign-ups.
Reaches the people who already visited your site and did not act. Good for anything people think about before they buy.
How are the ads aimed?
Every campaign is targeted by location, demographics and interests. We also weigh timing and relevance, so an ad for a summer camp runs when parents are planning summer and an ad for heating repair runs when the first cold night is coming. Location targeting can follow the magazine’s two zones, which keeps your print and your social reaching the same households.
Who writes and designs the ads?
Our own team does. A social ad works best with a short, simple message and one clear call to action, and the pictures and copy from your magazine campaign can carry straight over. Sofia Bustamante, who manages social accounts and directs photo and video shoots, works on the creative alongside our designer.
How big should a campaign be?
Social campaigns come in three packages: branding, competitive and dominant. Branding keeps your name in front of the area; dominant is for a business that wants to outspend its competitors in the feed. We recommend one after hearing your goals and your budget, and adjust it as the results come in.
Often paired with this
- Programmatic DisplayGeo-fencing, retargeting and event targeting: your ad on the apps and sites your likely buyers already use.
- Content CreationHeadlines, stories and customer interviews written for print, then reused for social and email.
- Graphic DesignMagazine ads, postcards, billboards, wraps, menus and banner ads from the designer who knows your brand.
Answers
Social ads: questions we hear
What kinds of social media ad campaigns do you run?
Four: reach campaigns that show your business to as many interested local people as possible, traffic campaigns that send them to your site or your phone, lead campaigns built around an offer or a booking, and retargeting for people who have visited your site.
How are social media ads targeted?
By location, demographics and interests. We also weigh timing and relevance, so each ad runs where and when the people you want are most likely to see it.
What social media ad packages are available?
Branding, competitive and dominant packages. They differ in reach and how hard the campaign pushes against competitors; we size one to your goals and budget.
Do you write and design the social ads?
Yes. Each ad gets a short, simple message and a clear call to action, designed in house. Copy and pictures from your magazine campaign can be reused so the two read as one.
Let’s connect
Tell us what you want to reach
Call 423-622-3371, email joann@localfare.com, or send the form. Our office is at 414 Beck Ave in Chattanooga, open weekdays from 9 AM to 5 PM if you would rather talk it through in person.