TL;DR
Choosing direct mail starts with how much market presence you want. Local Fare Magazine reaches 65,000 of Chattanooga's highest-income homes each month through hand-picked carrier routes, with custom design and professional photography included. You can advertise inside the magazine, add a postcard insert or send a solo postcard mailing. Three campaign levels match different goals: Presence, a quarter or half page for new or seasonal businesses; Competitive, a full page plus insert for lead generation; and Dominant, a full page, solo mailing and premium placement for businesses aiming to lead their category.
Direct mail remains one of the most effective marketing tools for local businesses, offering a tangible, targeted way to reach high-quality customers. But not all direct mail is created equal. If you’re considering direct mail for your business, here’s how to choose the right option-and why Local Fare Marketing Group stands out as the best choice in Chattanooga.
Why Local Fare Marketing Group for Your Direct Mail?
With 23 years of experience and a loyal readership, Local Fare Marketing Group provides businesses with a proven. Results-driven approach to direct mail marketing. Here’s what sets us apart:
1. A Long-Standing Business with a Rich History
For over 22 years, Local Fare Magazine has been a trusted source of advertising in Chattanooga. We’ve seen trends come and go, and we know what works. Our long-standing readership ensures your message reaches an engaged, high-value audience.
2. Premium Creative Services Included
Every Local Fare Magazine package includes custom graphic design and professional photography at no additional cost. Our local creative team ensures your ads are visually compelling and optimized for engagement. 
3. Highly Targeting Mailing Lists
We hand-select carrier routes with the highest-income households in Chattanooga, reaching 65,000 homes citywide every month. Your message is placed directly in front of potential customers who are most likely to engage with your business.
4. Three Powerful Ways to Mail
Not all direct mail is the same. We offer multiple options to match your marketing needs:
- Local Fare Magazine: Your ad is placed inside our established, high-visibility magazine.
- Postcard Insert in Local Fare Magazine: A cost-effective way to stand out while leveraging the power of our distribution.
- Solo Postcard Mailings: Target a specific audience of your choosing for a highly personalized campaign.
5. Determine Your Market Share
Your marketing strategy should match your growth goals. The more presence you have, the more response you’ll get. We offer three levels of direct mail campaigns to help you capture market share:
Presence Campaign – Stay Visible
Keeps your business top of mind with consistent exposure. Ideal for brand awareness and staying relevant.
Best for: New businesses, seasonal promotions
Strategy: Quarter or half-page ad in Local Fare Magazine
Competitive Campaign – Stand Out
Puts you ahead of competitors with a stronger presence and higher visibility.
Best for: Growing business, lead generation
Strategy: Full-page ad + postcard insert in Local Fare Magazine
Dominant Campaign – Own the Market
Maximizes exposure to make your business the go-to choice in your industry.
Best for: Businesses aiming for market dominance
Strategy: Full-page ad + solo postcard mailing + premium placement
More Presence = More Response
Consistent exposure builds trust and drives results. Let’s create a strategy to grow your market share!